The Rover SD1 is an enthusiast’s dream-come-true: V-8 power, 5-speed, RWD, sports-car handling, supercar looks, racing pedigree, and a hatchback. So why don’t you know it exists?
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You’ve heard of Land Rover — but who is Rover? Well, same company, just without the Land. And when Rover was folded, together with Triumph, into the dysfunctional British Leyland conglomerate, this is the outcome. The SD1 replaced both the Triumph 2000 and the Rover 2000, formerly direct mid-size sedan competitors.
It used Triumph construction methods, suspension, transmission, and steering, together with Rover’s 3.5-liter all-aluminum V-8, which started out as the Buick 215. Its exterior styling was straight-up copied… errr… inspired by the Maserati Indy and Ferrari Daytona and BB, inside and out.
In addition to immediately winning the coveted 1977 European Car of the Year award, the magazine reviews were outrageously positive. And then it all started to fall apart — literally. The SD1 was a victim of Leyland’s cost-cutting and dysfunctional management, and sometimes-hilarious build quality issues scarred its reputation.
However, as automotive journalist Jason Cammisa points out — the fundamentals were incredible, and there was a gaping chasm between the Rover’s fundamentally (very) sound engineering and its shoddy build quality. It made a great police car, it made a highly successful racing car, with BSCC, French saloon-car and RAC TT wins, beating even the Mercedes-Cosworth W201 190E 2.3-16 to win the 1986 DTM season.
What follows in this fun, interesting documentary about the history of the Rover SD1, is an incredible story of enthusiasts getting exactly what they wanted — but not quite. The SD1 sold just 1254 units in North America, making it one of the rarest cars ever sold here.
Full Disclosure: Jason owned one-third of this particular Canadian-spec Rover 3500, found thanks to a Carmudgeon Show listener who sent him and Derek the for-sale listing when Jason mentioned it’d been 30 years, to month, since he’d driven one. (And nearly as many years since he’s been able to thank the owners of that car, which were like family to him.) Jason fell even more in love with this car after doing the episode, and is now the sole owner. His objectivity is most certainly compromised. Do with this information what you will.
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It's my old Accord Coupe with more balls. I miss that car.
Despite everything I learned in this video, I need to own one of these right now.
this guy is so f'g good. Webster, give him a raise.
I'm old ….If you floor it on the A1 you can see the petrol gauge actually moving on these beasts.
Never heard of?? It depends on what part of the world you were born. They were rare to see in Australia, but not so rare that they were unknown. I get it, they a little rare.
The stuff of nightmares is an interesting thought. Knowing the stories I've heard about American mechanics not understanding how to fix UK/European cars, it doesn't surprise me. Those things had twin sidedraft carbies on them. If they aren't set right and properly maintained. You WILL have trouble!
The poor decisions, trade union stranglehold and mismanagement of British Leyland are laughable, and at the same time make me want to cry! A potential world leading opportunity thrown away, and not the only time…
Yeah had one then another and a princess and a maxi and a agro uh legro 😅
I had the 3500 Sport, the model before the SD with the same V8 engine, assembled in South Africa. Handled brilliantly, was exceptionally powerful, was more comfortable than my father's Jaguar. I miss it still!
My father had one of these in the 80s in South Africa…. It was an automatic , very comfortable and he liked it as did we .Towed a caravan and our trailer well also and we switched up to the Defender and then toyota hilux`s for overland and safari trips .
I can never get tired of Jason Camissa Revelations . Best series on youtube 🙌🏽
Always impressed with how many stories come up in the comments. Never knew about this one either but could've been the perfect 'everything' car and sold even more, if they hadn't cut corners. Pity.
Great to see some interest in the USA for this car! BL planned to sell tons of these and TR7s and 8s in the states, sadly the company was in a complete mess. In the very long list of messed up opportunities in the British car industry, this could've been a world beater. Shame!
sounded like the exhaust was blowing on that one! , i never owned one but back in the 80s a few mates had them…i remember one in particular .. a 3500 vitesse in gold and owned by my mates dad at the time ..when he passed away it was handed down to my mate ..it was a really smart car back then
Looks better without the USA bumpers.
Also described as 'the right car built by the wrong company'. David Bache and his team designed a modern masterpiece which still looks good today. Great to see the SD1 has finally achieved classic status after 40 years of being broken for their V8 motors and gearboxes.
I owned one in the early 90's. It was awful and I loved it.
They were never between Rolls Royce and Jaguar. They were always one notch below Jaguar.
Now do one on the Montego estate
Oi! That‘s a Renault 16 assembly line you‘re showing at 5:20… 😂
I've had 6 Rovers, 4 SD1 2x V8 3.5, 1x 2.6, 1x 2.0. Also a 3.5 V8 P6 back in 1981 and in the early 90's we had a Rover 827 SLi. I loved my Rovers, people moaned about them back then, but each of them was pretty reliable, so we have no complaints regards them.
A great car that is very much underated.
Love the broken Italian of that ad. They didn't even bother to have it dubbed by native speakers. 😀